Successful screenwriters and novelists are wildly creative. But did you know that they fit that creativity into a proven storytelling framework? The storytelling techniques they use to captivate their audiences can be used by you and your team to sell your products and services.
This article explores foundational storytelling elements like casting your customer as the Hero, guiding them through the perils of not following your recommendations, and leading them to the promised land. Your customer becomes the Hero of their own story, and you win their business and loyalty.
No matter if you are selling car parts, fully assembled cars, consulting services, or oil changes, these powerful elements can be adapted to your business. Click through to the online version of the article in the May/June 2019 FixedOps magazine, or click for the article PDF.
